Privacy Policy

1. Introduction

ASO Toolkit (“we”, “us”, “our”) operates the website at asotool.app. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you use our service. We are committed to protecting your privacy and complying with the General Data Protection Regulation (GDPR) and other applicable data protection laws.

2. Data We Collect

Account Information

When you create an account, we collect your email address. If you sign in via magic link, we process your email solely for authentication purposes.

App & Keyword Data

We store the iOS apps you add, the keywords you track, and associated metrics (popularity scores, difficulty scores, rankings, snapshots). This data is fetched from the public iTunes Search API on your behalf.

Usage Data

We may collect anonymized usage data such as pages visited, features used, and interaction patterns to improve our service. We do not use third-party analytics trackers.

AI Interactions

When you use AI-powered features (keyword suggestions, metadata generation), your app information and keyword data are sent to Anthropic's API for processing. We do not store AI conversation logs beyond the generated output.

3. Legal Basis for Processing (GDPR)

We process your personal data based on the following legal grounds:

• Contract performance: processing necessary to provide you with the service you signed up for.
• Legitimate interest: anonymized analytics to improve our service, security monitoring.
• Consent: marketing communications (if applicable), which you can withdraw at any time.

4. How We Use Your Data

• To provide and maintain the ASO Toolkit service
• To authenticate your identity and manage your account
• To fetch and display keyword data from the iTunes API
• To generate AI-powered suggestions and metadata
• To send transactional emails (magic links, account notifications)
• To improve the service based on anonymized usage patterns

5. Data Sharing & Third Parties

We do not sell, rent, or trade your personal data. We share data only with the following service providers, strictly for operating the service:

• Vercel: hosting and infrastructure
• Anthropic: AI processing (keyword suggestions, metadata generation)
• SMTP provider: transactional email delivery
• Database provider: PostgreSQL hosting

All third-party providers are contractually bound to protect your data and process it only as instructed.

6. Data Retention

We retain your account data and keyword snapshots for as long as your account is active. If you delete your account, we will remove all associated personal data within 30 days. Anonymized, aggregated data may be retained for analytical purposes.

7. Your Rights (GDPR)

If you are located in the European Economic Area (EEA), you have the following rights:

• Access: request a copy of your personal data
• Rectification: correct inaccurate or incomplete data
• Erasure: request deletion of your data (“right to be forgotten”)
• Portability: receive your data in a structured, machine-readable format
• Restriction: restrict processing under certain conditions
• Objection: object to processing based on legitimate interest
• Withdraw consent: where processing is based on consent

To exercise any of these rights, contact us at privacy@asotool.app. We will respond within 30 days.

8. Data Security

We implement appropriate technical and organizational measures to protect your data, including encrypted database storage, HTTPS-only connections, and secure authentication via magic links or session tokens. However, no method of transmission over the Internet is 100% secure.

9. Cookies

ASO Toolkit uses only essential cookies required for authentication and session management. We do not use advertising or third-party tracking cookies. No cookie consent banner is required as we only use strictly necessary cookies.

10. Changes to This Policy

We may update this Privacy Policy from time to time. We will notify you of significant changes by email or by posting a notice on our website. Your continued use of the service after changes constitutes acceptance of the updated policy.

11. Contact

If you have any questions about this Privacy Policy or wish to exercise your data rights, please contact us at privacy@asotool.app.