App Store Optimization for Indie Devs

Rank higher on the App Store — without the guesswork.

Track keywords, monitor rankings, and generate optimized metadata with AI — the only ASO tool built for indie developers.

Track my first keyword — freeSee it in action
ASO Toolkit keyword tracking dashboard showing popularity, difficulty, and ranking data

Built by and for indie iOS developers

15+ App Store marketsReal-time iTunes dataPowered by Claude AI

What indie devs say

“I went from page 50 to top 10 for my main keyword in three weeks. This tool finally made ASO accessible.”

S

Sarah L.

Solo dev, finance app

“The AI suggestions found keywords I'd never have thought of. My impressions doubled in the first month.”

M

Marco R.

Indie dev, fitness app

“Way more affordable than Sensor Tower, and honestly all I need as a solo developer. Love it.”

J

James K.

Solo dev, productivity app

“The difficulty scores saved me weeks of trial and error. I finally know which keywords are worth targeting.”

J

Jonathan C.

Indie dev, education app

“I was doing ASO manually with spreadsheets. This replaced my entire workflow in 10 minutes.”

P

Pierre D.

Solo dev, travel app

“The metadata generator wrote better App Store copy than I could. Downloads up 40% after the first update.”

L

Lisa M.

Indie dev, health app

“Simple, fast, no bloat. Exactly what I needed to compete with bigger studios on the App Store.”

T

Tom W.

Solo dev, utility app

“The daily refresh caught a ranking drop before it became a problem. Worth it for that alone.”

N

Nina S.

Indie dev, social app

“Tried AppTweak, way too complex for a solo dev. ASO Toolkit gives me the same insights for a tenth of the price.”

A

Alex R.

Solo dev, gaming app

Features

Everything you need to rank higher.

A complete ASO toolkit — no marketing budget required.

Keyword Tracking

Monitor popularity, difficulty, and search volume with scores computed from 6+ iTunes signals.

Rank Monitoring

Track how your app rank evolves daily for each keyword. Spot trends before they become problems.

Pro

AI Suggestions

Get keyword recommendations powered by Claude AI, tailored to your app category and competitors.

ASO Health Score

A single score that evaluates your metadata quality, keyword coverage, and overall positioning.

Pro

Metadata Generator

Generate optimized titles, subtitles, keyword strings, and descriptions in one click.

Pro

Competitor Analysis

Discover keyword gaps and steal opportunities from your competitors' App Store strategy.

Pro

Localization Advisor

Find the best markets for your app and get culturally adapted metadata for 15+ countries.

Pro

Review Analyzer

Analyze review sentiment, detect themes, and generate professional HEAR-framework responses.

Daily Auto-Refresh

Your keyword data updates automatically every day. No manual action needed.

How it works

3 steps. Zero friction.

01

Add your app

Search the App Store — we auto-fetch your app info, icon, and category via the iTunes API.

02

Pick your keywords

Add keywords manually or let AI suggest them based on your niche and competitor landscape.

03

Optimize and grow

Check your scores, generate AI metadata, and watch your rankings improve daily.

Pricing

Start free. Upgrade when you're ready.

No credit card required. All plans include daily keyword refreshes.

Save 2 months with yearly billing

Free

For devs exploring ASO.

$0 / forever
  • 1 app
  • 5 keywords per app
  • Daily auto-refresh
  • ASO health score
  • Keyword explorer (3/day)
  • 3 review templates
Get started free

Basic

For serious indie devs.

$7.99 / month
  • 3 apps
  • 25 keywords per app
  • AI keyword suggestions
  • Metadata generator
  • Daily auto-refresh
  • ASO health score
  • Unlimited keyword explorer
  • Unlimited templates
Upgrade to Basic

7-day free trial

Most popular

Pro

For power users & multi-app devs.

$14.99 / month
  • Unlimited apps
  • Unlimited keywords
  • Everything in Basic, plus:
  • Competitor analysis
  • Review analyzer
  • Localization advisor
  • A/B test & screenshot advisor
  • Trending keywords
  • Email alerts
Go Pro

7-day free trial

FeatureFreeBasicPro
Apps13Unlimited
Keywords per app525Unlimited
Daily auto-refresh
ASO health score
Keyword explorer3/dayUnlimitedUnlimited
Review templates3UnlimitedUnlimited
AI keyword suggestions
Metadata generator
Competitor analysis
Review analyzer
Localization advisor
A/B test advisor
Trending keywords
Email alerts

FAQ

Questions? Answered.

How is keyword data collected?
We pull real-time data from the iTunes Search API — the same public API Apple exposes. Popularity and difficulty scores are computed from 6+ signals including search result counts, competitor strength, and market depth.
How is this different from AppFollow or Sensor Tower?
ASO Toolkit is built specifically for indie developers. No enterprise pricing, no bloated dashboards. You get the core ASO features you actually need — keyword tracking, AI suggestions, and metadata generation — at a fraction of the cost.
Is my data secure?
Yes. Your data is stored on encrypted PostgreSQL databases. We never share your keyword strategy or app data with third parties.
Can I cancel anytime?
Absolutely. No contracts, no commitments. Cancel from your settings page and you'll keep access until the end of your billing period.
Which App Store markets are supported?
We support 15+ markets including the US, UK, France, Germany, Japan, Australia, Canada, and more. You can track keywords in any locale supported by the iTunes API.

Start optimizing your App Store presence today.

Set up in under 2 minutes. No credit card required.

Get started — it's free

Built by and for indie iOS developers. to start tracking for free.